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"I have not come across a better-run solution for online processing. Pro-active, well organised, diligent, and best of all, the phone is personally answered by a qualified support person! Best in the industry."
Nick Zubov, AllofMP3.com

Objective

One of the largest and most renowned MP3 sites on the web, attracting more than 4 million users per day, Allofmp3 needed to convert users who never use credit cards for their lower transaction amounts.

Course of Action

Within days, intergated and deployed the billing solution to maximise users that otherwise could not pay for content and left the site in favour of competitiors offerings.

Results

The option of such this such this mechanism alongside traditional payment types led to an uptake increase in 5% of paying customers over the first month.